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Fox News Soft-Launches ‘Fox News Insider’

Blog-like site heavy on social media linking and discussions

Fox News has soft-launched Fox News Insider, a blog-like site with a heavy social media component. (Hat tip to WebNewser, which first spotted it online.)

According to the About Us section, the idea is that Foxnewsinsider.com “keeps you in touch with Fox News. Live.”

More:

Sit back and watch the updates come in as we post them. See something you want to comment on? Jump into the discussion and watch the responses come in! Have a random thought? Post it to the Live Wall for the community to see. Whether you feel like sitting back or mixing it up, this is the place for keeping in touch with everything — the news, the channel, our hosts and correspondents, the market, and the rest of the Fox Fan community.

The idea is also to get Facebook and Twitter users (and, I suppose, News Corp.-owned MySpace) to spend more time on a site other than Facebook and Twitter:

You can use your existing Facebook, Myspace, Twitter or Yahoo account. The profile picture you use with these accounts will show up next to your comments (if your picture is offensive, we’ll block you.) If you use your Facebook or Twitter account, you’ll have the option to post a status update or tweet right next to your login information at the top right of the site — no need to leave! On the other hand, you can also create a new username and password just for this site. It’s up to you!

The site also has a market tracker – although stock quotes are “15 minutes delayed.” And, of course, a custom Twitter Tracker with a stream of tweets from Fox News personalities.