Fox will open its first-ever theme park in Malaysia, in a partnership with Resorts World Genting that will feature Fox films such as "Ice Age," "Rio," "Alien," and "Night at the Museum," the company announced on Friday.
Twentieth Century Fox Consumer Products president Jeffrey Godsick announced the partnership with Dato Lee Choong Yan, president and chief operating officer of Genting Malaysia Berhad, after a signing ceremony that took place on Friday in Kuala Lumpur.
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The theme park will be built across 25 acres of land.
The alliance was witnessed by Tan Sri Lim Kok Thay, chairman and chief executive officer of Genting Malaysia Berhad.
"For the first time, audiences will soon be transported into the worlds of their favorite Twentieth Century Fox properties," said Godsick. "Brought to life by our partner Resorts World Genting, this theme park marks the launch of our global location based entertainment strategy."
The initiative marks Fox's first foray into a branch of entertainment, theme parks, that has long been the domain of The Walt Disney Company and Universal.
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"Twentieth Century Fox is one of the world’s largest producers and distributors of entertainment content in the world" said Tan Sri Lim in a prepared statement. "The Fox brand is popular throughout the world because the studio has earned a reputation for quality, creativity and longevity. We’re honored to partner with Twentieth Century Fox to realize the vision of a world class integrated resort."
Highlights from the plan for the park include:
More than 25 acres of land, featuring more than 25 rides and attractions from media based rides, thrill rides, dark rides, to children’s rides and water rides
Rides and attractions based on Twentieth Century Fox titles including "Ice Age," Rio," "Alien," "Predator," "Life of Pi" and "Night at the Museum"
The Dream Parade, featuring a one-of-a-kind, animatronics parade based on all characters and titles represented at the theme park
Retail merchandise and themed food and beverage outlets
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The Genting Theme Park was opened in 1978 as Genting Amusement and Recreation Park. Today after 35 years, the outdoor theme park receives millions of visitors annually from Malaysia and all over the world. With the Twentieth Century Fox theme park targeting families and adults alike, the resort anticipates a strong growth in visitors from both Malaysia and international arrivals, in addition from neighboring countries.
The Genting Outdoor Theme Park will be closed beginning Sept.1, 2013 to facilitate the construction of the Twentieth Century Fox theme park. The projected soft opening is scheduled to take place in 2016 and will herald a new milestone of exceptional achievement for Resorts World Genting.