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Freeform Hires Crackle’s Naomi Bulochnikov-Paul to Lead Communications Team

She’ll report to Disney-ABC’s Kevin Brockman

Naomi Bulochnikov-Paul has been hired by Disney-ABC to lead Freeform’s Communications team.

The vice president will work closely with Freeform President Tom Ascheim, and be responsible for all strategic corporate communication efforts, consumer press campaigns, awards outreach, and talent relations for the business unit.

Bulochnikov-Paul will report directly to Kevin Brockman, executive vice president of Disney-ABC Television Group’s Global Communications team.

“Naomi has a great reputation in our industry as a strategic communications executive who delivers impressive results. Her experience in crafting innovative campaigns interweaving traditional and new media opportunities will serve us well,” Brockman said in a statement. “We’re happy to have her join the team.”

“Naomi’s experience and bold leadership will help elevate our communication efforts and better position us for the future,” added Ascheim. “She’s an excellent addition to Freeform’s senior team.”

“I’m thrilled to be joining Freeform during a moment of significant evolution at the company and the industry,” stated Bulochnikov-Paul. “I look forward to working with the creative and communications teams to share the networks content at a time when engagement truly matters.”

Prior to Freeform, Bulochnikov-Paul was vice president, Media and Talent Relations for Crackle, Sony Pictures Television’s streaming network, since 2013. There, she orchestrated the media campaign for Jerry Seinfeld’s “Comedians in Cars Getting Coffee.”

Before joining Crackle, Bulochnikov-Paul served as director, Corporate Communications & TV Publicity for Current TV, where she led publicity efforts for all West Coast programming. Bulochnikov-Paul began her career in communications in 2005 at MTV Networks.

She holds a B.A. in Communications and Sociology from Hofstra University.