From Kanye Gossip to Feet Photos, How Hollywood Wants to Clickbait You Into Voting

Millions of people have been misdirected to a voter registration site thanks to a funny, deceptive meme

Kanye West Ye vs The People

Has a celebrity recently tricked you into registering to vote? You’re not the only one. Millions of people have been misdirected into visiting to by a new meme in which a covert bitly link to the site is disguised by the promise of salacious or eye-popping content on the other side.

The meme was started last week by activist and media personality Ashlee Marie Preston, who duped followers by telling them that Kanye and Kim Kardashian are splitting.

The joke was retweeted more than 60,000 times since it was posted Friday, racking up an incredible 2.6 million redirects to in the process.

Two days later the meme was tweeted by Tim Cigelske, a 37-year-old social media manager from Milwaukee, who capitalized on the report that Ariana Grande and Pete Davidson had broken up. He ended up being retweeted more than 40,000 times, including by the likes of James Corden, Sarah Silverman and Bill Simmons, among other. Like Preston, it also drove a lot of people to — 2.1 million, as of this writing.

From there, celebs joined in, including the likes of actress Natasha Rockwell, director Matthew A. Cherry, and even the official “Law & Order: SVU” Twitter account.

Comedian Jena Friedman tried to lure the foot-fetish crowd:

Actor Kevin Zegers claimed that someone had stolen his “very private” collection of nude pictures.

Film producer Kim Sherrell took a page from Preston and milked Kanye drama for democracy.

And Cherry meanwhile lured potential voters with the promise of a new wrinkle in the drama over Drake’s secret son.

Preston says she isn’t surprised by the response she got to the tweet, which she calls “a controlled experiment” that proved how stories of serious importance are buried under celebrity news. But she says she saw it as a good opportunity for her to redirect the energy people spend on celebrity gossip for more high-minded purposes.

“I grew sick of seeing Kanye being used as Trump’s sock puppet and decided that two can play that game,” Preston told TheWrap. “Since people on the internet were taking the bait and allowing Kanye to drive them insane–I figured I’d use Kanye AND Kim to drive them to the polls; where their bandwidth and energy are put to better use.”