From Kelly Clarkson to Drew Barrymore, Why Daytime Talk Shows Are Making a Comeback

“Daytime viewers are one of the most loyal, so when you bring them something that they like, they’re going to show up,” NBCU’s Tracie Wilson says

How big of a deal was Kelly Clarkson’s strong debut as a daytime talk show host last season? Even her competitors are celebrating the former “American Idol” contestant’s success in syndication.

Clarkson, whose self-titled show is distributed by NBCUniversal, last fall had the best debut since 2012 for a daytime talker, but she wasn’t the only daytime host to have a good freshman year. Former “Today” host Tamron Hall also experienced high ratings in her first year and the space is set to get a new entrant on Monday when Drew Barrymore premieres her own self-titled show on CBS stations. Nick Cannon will also launch his own talk show on Fox stations next fall.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays