From Woe to Wonder: How One Marketing Company Pivoted During the Pandemic to Bring Joy

Experiential Supply Co. had created one-of-a-kind fan experiences for studios like Warner Bros. and Disney. Then the coronavirus came…

Like many business owners, Jasen Smith had to adjust to the coronavirus pandemic and the lockdowns it created.

Smith, the founder of Experiential Supply Co. — an experiential ​production and attractions company — had been on a roll, creating one-of-a-kind, in-person fan experiences for studios like Warner Bros., Disney and Universal.

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Lawrence Yee

Lawrence Yee has been deputy editor at TheWrap since 2019. He was previously editor in chief at FANDOM and deputy editor at Variety. Twitter: @lawryee