The subscription streamer is also in the early stages of putting together an original content team
The sports-centric subscription OTT streamer FuboTV is preparing to launch a free ad-supported streaming channel later this year and branch into original content for the first time.
“Ads are certainly an area that we believe is going to allow us to grow our business profitably,” CEO David Gandler told TheWrap, noting a target launch for an ad-supported channel around the third or fourth quarter of 2019. “It will be a little bit smaller and more straightforward, but we certainly want to take advantage of the current trends.”
In the third quarter of 2019, FuboTV also plans to launch a new minute-long ad-break dubbed “Sports Break” with short-form original content sandwiched between two ads. Eventually, the streamer plans to create longer-form content to be housed on one of its owned-and-operated channels from inside the platform.
“As we launch the network, we will launch with one hour of original programming and as the ad component starts to grow we’ll add additional original programming,” he said. “It’s kind of the next step. We’re in the process of putting a small team together.”
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