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Full Rebrand of CBS All Access Will Not Come Until 2021

Beefed up streaming service will get a preview launch at the end of this summer

| June 16, 2020 @ 1:15 PM
Bob Bakish

Matt Winkelmeyer/Getty Images for Vanity Fair

ViacomCBS CEO Bob Bakish gave a small update on the network’s upcoming rebrand for CBS All Access on Tuesday.

After a preview launch of the beefed up streaming service, which will get an infusion of content from Viacom networks, the suped-up version of All Access will have its full launch sometime in 2021. Bakish made the updates during a webcast presentation for the Credit Suisse 22nd Annual Virtual Communications Conference.

“We have a good position in the older segment with the current All Access product, but this really brings a lot of young audience to the table,” Bakish said, adding they will add 15,000 hours of additional content, that includes a “much broader slate” of original content that will largely be based on franchise IP. “We do anticipate a full launch of the to be rebanded service in 2021.”

Also Read: Why Fox COO Doesn't Think They'll Need a Backup Plan for 2020 College Football Season

The revamped CBS All Access will include an expanded slate of ViacomCBS programming, including content from Nickelodeon, Comedy Central, Smithsonian, MTV, BET and Paramount. The updated service will also include national and local news from more than 200 CBS affiliates, live and on-demand; more sports are coming as well, with the NFL, NCAA and PGA, among other leagues and events, available to stream.

Bakish noted the new additions will “transform All Access into a super-service.”

Although ViacomCBS’s Paramount has cut licesning deals with Netflix, and Comedy Central’s “South Park” will stream on HBO Max, Bakish notes they will start to move away from these lucrative licensing deals in favor of keeping their franchises for their own platforms.

CBS All Access currently runs customers $5.99 per month for ad-supported streaming and $9.99 for ad-free streaming. The service, together with Showtime’s streaming subscribers, hit 13.5 million customers by the end of Q1, up big from the approximately 8 million the two combined for at the same time last year.

Summer TV 2020: Premiere Dates for New and Returning Shows (Photos)

  • summer tv premiere dates The CW/HBO Max/Netflix/TNT
  • The Chi Showtime
  • Perry Mason HBO HBO
  • Yellowstone Paramount Network
  • NOS4a2 zachary quinto AMC
  • 90 Day Fiance B90 Strikes Back TLC
  • Greenleaf OWN
  • Celebrity Show Off TBS
  • DC Universe/HBO Max
  • Search Party Season 3 HBO Max
  • Twilight Zone Season 2 CBS All Access
  • Dark Netflix
  • Don Cheadle in Black Monday Showtime
  • I'll Be Gone in the Dark HBO
  • Unsolved Mysteries Netflix
  • Marriage Boot Camp We TV
  • The Family Business BET+
  • THE BABY-SITTERS CLUB Netflix
  • Hanna Amazon Prime Video
  • Outcry Showtime
  • Stateless Netflix
  • Tough as Nails CBS
  • Close Enough HBO Max
  • Expecting Amy HBO Max
  • Cannonball - Season 1 USA
  • USA
  • Greatness Code Apple TV+
  • Little Voice Apple TV+
  • P-Valley Starz
  • Brave New World - Piilot Peacock
  • The Capture - Season 1 Peacock
  • In Deep with Ryan Lochte Peacock
  • Intelligence - Season 1 Peacock
  • Married at First Sight Lifetime
  • United We Fall ABC
  • Netflix
  • KILLER CAMP The CW
  • Cursed Netflix
  • absentia stana katic Amazon Prime Video
  • The Alienist Angel of Darkness TNT
  • Love on the Spectrum Netflix
  • Corporate Comedy Central
  • Room 104 HBO
  • wynonna earp kat barrell Syfy
  • Helter Skelter Epix
  • Last Chance U Netflix
  • The Dog House HBO Max
  • Transformers War for Cybertron Trilogy Netflix
  • Frayed HBO Max
  • Muppets Now Disney+
  • The Umbrella Academy Netflix
  • The Real Housewives of Potomac - Season 4 Bravo
  • Taskmaster The CW
  • Fridge Wars The CW
  • Quibi
  • Catfish MTV
  • Coroner The CW
  • Star Trek: Lower Decks CBS All Access
  • Selling Sunset Netflix
  • jeffrey epstein
  • Mapleworth Murders Quibi
  • Jameis WinstonTampa Bay Buccaneers NFL Hard Knocks HBO
  • Ted Lasso Apple TV+
  • Eco-Challenge Amazon Prime Video
  • Lovecraft Country HBO
  • Dead Pixels The CW
  • lucifer Netflix
  • Ravi Patel's Pursuit of Happiness HBO Max
  • Love Fraud Showtime
  • A.P. Bio - Season 2 NBCUniversal
  • Away Hilary Swank Netflix
  • The Boys Antony Starr Homelander Amazon Season 2 Trailer Amazon Prime Video
  • Hulu
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Here’s when 75 broadcast, cable and streaming series debut and come back

Summer is in full swing, and everyone is staying at home as much as possible to prevent the spread of COVID-19. Luckily, dozens of new and returning shows are premiering this summer. The list includes some big titles like "The Twilight Zone" and "The Umbrella Academy," plus original shows for new streaming services HBO Max and Peacock.

Also Read: Fall TV 2020: Every Broadcast Show Canceled, Renewed and Ordered – So Far (Updating)

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