GameStop Partners With Microsoft On Multi-Year Deal to Revive Retail Stores

The partnership gives struggling GameStop access to Microsoft’s retail technology including its Surface tablets

Video game hardware and software retailer GameStop will get a boost to its operations after inking a partnership with Xbox manufacturer Microsoft to use its retail technology in its stores nationwide, just in time for next-generation console launches, which begin next month.

The new agreement allows GameStop to use Microsoft’s cloud-based sales platform Dynamics 365 to not only facilitate transactions but control back-end store tasks and collect customer data — including customer preferences, purchasing history and gaming subscriptions they pay for.

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Samson Amore

Samson Amore

Technology and gaming reporter • samson.amore@thewrap.com • Twitter: @Samsonamore