Sony’s “Ghostbusters: Afterlife” could be setting itself up for a lucrative Thanksgiving at the box office, as Jason Reitman’s sequel to his father’s 1980s classic is winning over audiences and beating projections with a $44 million opening from 4,315 locations.
Prior to the weekend, projections for the film ranged from $27 million to around $35 million, with Sony projecting on the lower end. Instead, the film has opened closer to the $46 million earned by the “Ghostbusters” reboot in 2016. While that film earned a B+ on CinemaScore, “Afterlife” has earned an A- along with a 4/5 on Postrak polls from general audiences and 4.5/5 from kids.
Just as important is the price tag. “Ghostbusters: Afterlife” has a reported production budget of around $75 million, roughly half that of the 2016 reboot. With the holiday coming up and strong word-of-mouth surrounding the sequel, “Afterlife” has put itself in position for a profitable theatrical run. If moviegoers and families are looking for a popcorn flick that’s got more edge than Disney’s “Encanto,” which will be released this coming Wednesday, it could be an added win for “Afterlife.”
Having a much rougher time at the box office is Warner Bros.’ “King Richard,” a $50 million-budget biopic about Serena and Venus Williams’ father. It has earned acclaim from critics and audiences with an A on CinemaScore and a 92% critics RT score, but is earning just a $5.7 million opening from 3,302 locations to take No. 4 on the charts. No adult drama this year has earned an opening weekend above $9 million, with the highest being the $8.8 million for “Respect” back in August.
The film’s availability on HBO Max at no extra charge is likely playing a factor in the soft numbers, as it did for Clint Eastwood’s “Cry Macho,” which opened to just $4.4 million in September. But the other factor is the still-recovering nature of the pandemic box office that has made it harder for films aimed towards older audiences to find a foothold.
While the popularity of the Williams sisters has brought out a solid amount of younger moviegoers, opening demographics for “King Richard” still skew much older than most wide releases at 55% over 35. With many younger moviegoers that have been the core of the box office this year either going to theaters or seeing the film on streaming, Warner Bros. will likely look for “King Richard” to get Oscar buzz in order to find profitability as a theatrical release or an HBO Max offering.
In between “Ghostbusters” and “King Richard” on the charts this weekend are Marvel Studios’ “Eternals,” which earned $10.8 million in its third weekend for a $135.8 million domestic total and $336 million worldwide, and Paramount’s “Clifford the Big Red Dog,” which earned $8.1 million in its second weekend for a $33.5 million total. Warner Bros.’ “Dune” completes the Top 5 with $3 million in its fifth weekend for a $98 million total.
On the indie side, A24 released the Mike Mills drama “C’mon C’mon” in five theaters in New York and Los Angeles, earning $134,000 and a per theater average of $26,889. Starring Joaquin Phoenix as a radio journalist who forms an unexpected bond with his young nephew, the film has passed “The French Dispatch” to earn the highest per-theater average of the year, though that figure pales in comparison to prepandemic years, where the top average regularly exceeded $80,000 and would sometimes top $100,000.