Will ‘Ghostbusters: Afterlife’ and ‘King Richard’ Ace Box Office Test Ahead of Thanksgiving Holiday?

Sony’s franchise revival and Warner Bros.’ Oscar hopeful are counting on strong word-of-mouth to carry them through holiday period

This weekend’s box office will see two newcomers try to build momentum heading into a crowded Thanksgiving weekend: Sony’s “Ghostbusters: Afterlife” and Warner Bros.’ “King Richard.”

“Ghostbusters: Afterlife” will see Sony try once again to breathe life into the “Ghostbusters” franchise after Paul Feig’s 2016 all-female reboot flopped with $229 million grossed against a $144 million budget. “Afterlife” is a direct sequel to the original 1984 film with Jason Reitman — son of “Ghostbusters” creator Ivan Reitman — serving as director and co-writer.

“Afterlife” is currently projected to earn an opening weekend in the low-to-mid $30 million range, while Sony is projecting $27-28 million. Even the more optimistic projections are below the $46 million opening of the 2016 “Ghostbusters.”. However, “Afterlife” is reported to have a much lower budget than its predecessor, with Reitman telling Toronto’s Globe and Mail that it “was about a third the cost of a typical Marvel outing.” Since films like “Eternals” go north of $200 million, that would put this movie’s production price tag at around $70 million.

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Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com • Twitter: @jeremyfuster