Will ‘Ghostbusters: Afterlife’ and ‘King Richard’ Ace Box Office Test Ahead of Thanksgiving Holiday?

Available to WrapPRO members

Sony’s franchise revival and Warner Bros.’ Oscar hopeful are counting on strong word-of-mouth to carry them through holiday period

ghostbusters afterlife king richard
Sony; Warner Bros.

This weekend’s box office will see two newcomers try to build momentum heading into a crowded Thanksgiving weekend: Sony’s “Ghostbusters: Afterlife” and Warner Bros.’ “King Richard.”

“Ghostbusters: Afterlife” will see Sony try once again to breathe life into the “Ghostbusters” franchise after Paul Feig’s 2016 all-female reboot flopped with $229 million grossed against a $144 million budget. “Afterlife” is a direct sequel to the original 1984 film with Jason Reitman — son of “Ghostbusters” creator Ivan Reitman — serving as director and co-writer.

“Afterlife” is currently projected to earn an opening weekend in the low-to-mid $30 million range, while Sony is projecting $27-28 million.

Comments