How E!’s Giuliana Rancic Pivoted From Red Carpet to Red Wine in Just One Day (Video)

During new episode TheWrap’s “Drinking With the Stars,” Rancic dishes on her new line which hit Walmart shelves and from the sound of it Francis Ford Coppola and the cork industry should be on notice

Last Updated: November 14, 2014 @ 2:03 PM

While the American Dream is to own a house, the new Hollywood dream is to land a product line in Walmart.

Giuliana Rancic did it one day.

The E! News managing editor and red carpet prototype joins TheWrap for “Drinking With the Stars,” and lucky for us, brought the drinks herself when we sat down at Riva Bella in West Hollywood.

Also read: Joel McHale Extends E! ‘Soup’ Contract Through 2016


“XO,G”, named for Rancic’s signature sign-off, is her single serve wine line that stacks up in packs of four to form a 750ml full size wine bottle. In practical terms, it prevents the epidemic known as “mid-week, after work, orphaned bottles of wine.”.

Building on 12 years as the face of E!, an HSN clothing line, a trio of restaurants, 4 hit franchises on-air, and a wish-granting foundation for women fighting breast cancer (of which she is a survivor), she told the story of flying to Arkansas to pitch the top retailer and getting her wine picked up by Walmart within 24 hours.



What started as an outgoing, organic, instagram post from her announcing her fandom for the format just landed Walmart.

“I moved to America as a little girl,” Rancic says. “I watched my father try to achieve the American dream. So for me it was all about trying to achieve the Hollywood dream, as you put it.”

She’s a shark. For more of our time in the tank with her, click the video above.

(Michael Kovac)

(Michael Kovac)

Interactive photography captured by Michael Kovac with a Lytro Illum.