Global Road Entertainment Names Jack Pan as New Marketing President

Move marks Global Road’s latest hire after rebranding

Last Updated: November 8, 2017 @ 12:00 PM

Global Road Entertainment, formerly known as Tang Media Partners, has hired STX’s Jack Pan as its new President of Marketing, according to an announcement on Wednesday.

Pan, who has also previously served on the marketing teams at Summit Entertainment and Disney, will be responsible for overseeing and implementing marketing strategies for all theatrical film titles distributed by Global Road across all windows in the US and in China, as well as guiding all international partners on their marketing plans. Pan will report to Rob Friedman, Global Road’s Chairman and CEO, who made the announcement today.

The hire comes as Global Road continues its rebranding with the aims of becoming an integrated global content studio. Global Road now encompasses the former studios Open Road Films, IM Global, and IM Global Television.

“I have known Jack for many years and he has proven time and again to be a savvy marketer that not only understands the strategy and building blocks necessary to launch an effective campaign, but he possesses the ability to successfully market to established and prospective audiences,” said Friedman. “Additionally, his skill at managing multiple campaigns in different mediums will be a great asset to the Global Road team as we continue to evolve content production and distribution, both of which require nimble, forward-thinking marketing combined with the best, time-tested practices from today.”

Pan added, “I’m incredibly honored and excited by the opportunity to re-unite with Rob in building the next version of a modern content studio that reflects all the dynamic changes happening in the world today. When considering the many options before me, it was clear that the chance to team up with a visionary leader and a human being of exceptional integrity leads to the most rewarding challenges and experiences in work and in life.”