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Good Morning America’s ‘Strahan & Sara’ Rebrands Again as ‘GMA3: Strahan, Sara & Keke’

This is the third name change for the ABC show, which premiered last year as ‘GMA Day’

ABC has renamed Good Morning America’s third-hour show, “Strahan & Sara,” to “GMA3: Strahan, Sara & Keke,” the show’s hosts announced on Monday.

This is the third name change for the show, which first premiered last September as “GMA Day” as a replacement to “The Chew,” which was cancelled last year over sexual misconduct allegations against one of its hosts, Mario Batali, and a number of other problems. In January, “GMA Day” — hosted by Michael Strahan and Sara Haines –was rebranded as “Strahan & Sara.” And now, with this third new name, the actress Keke Palmer (“Scream Queens,” “Hustlers”) joins the hourlong daytime show as a co-host alongside Strahan and Haines.

Palmer had been hosting the show with Strahan over the summer as Haines was out on maternity leave, and the new name officially incorporates her into the show’s branding.

“It’s been a blast having Keke co-host this summer. She brings a unique and spontaneous energy viewers love,” executive producer Rory Albanese said in a statement. “She’s a multitalented artist, and I’m thrilled to have her join Michael and Sara every day. The three of them are a terrific team, it’s going to be a lot of fun.”

The next season of “GMA3: Strahan, Sara & Keke” begins on Sept. 9, airing on ABC.