Google has purchased Twitch for $1 billion, according to media reports.
Venture Beat says the internet behemoth has closed the deal, though neither side made a formal announcement.
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Twitch is a live-streaming video game platform, which was launched by Justin.tv in 2011. Google’s YouTube division is rumored to have been circling their wagons for months. While Twitch’s exact purchase price is still unknown, but investors are said to be pleased with the payday.
As TheWrap‘s Lucas Shaw previously explained, this could be a lucrative deal for Google and YouTube despite the hefty price tag. It would give them a healthy boost in the coveted “younger males who like video games” demographic.
Both Google and Twitch declined TheWrap’s request for comment.
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Google, which was founded in 1998, acquired YouTube for $1.65 billion in 2006.