The digital advertising world is still dominated by two companies: Google and Facebook.
That much is clear after both tech giants reported fourth quarter earnings in the last week, providing a full look at their 2018 ad sales in the process. And the results from “the duopoly,” as the two firms have been dubbed, were staggering.
Facebook’s ad revenue increased 37 percent year-over-year, hitting $55 billion. Those gains came as the social network battled a string of well-chronicled data scandals, including its admission it gave partners like Spotify and Netflix special access to private user messages.
Google’s strength was even more apparent, with the company pulling in $116.3 billion in ad revenue last year. That accounted for more than 40 percent of worldwide online ad sales, according to estimates provided by eMarketer.
Altogether, Facebook and Google combined to bring in more than 60 percent of the $279.6 billion in global ad revenue in 2018. (The two companies found a way to grab more of the international ad market than in 2017, when Facebook and Google’s combined $135.5 billion in ad…
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