In a bold move to keep up with Spotify, Apple Beats and other music streaming services, Google will reportedly launch YouTube Music Key and rebrand its Google Play Music All Access.
YouTube Music Key will offer ad-free music, audio-only playback and offline playback, according to a report from Android Police. The service provides a 30-day free trial offer and is priced at $9.99 per month.
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Google has added “over 20 million high-quality tracks – complete albums, organized into artist discographies” specifically for Music Key. In addition to original recordings, users will have access to concert footage, covers and remixes.
YouTube declined to comment on the report, but Google may have tipped its hand by acquiring the domain name for YouTubeMusicKey.com.
Music is a key area for growth for the tech giants and competition is heating up. Amazon recently expanded its catalog by hundreds of thousands of songs for its Amazon Prime service.
The YouTube launch has not been without hiccups. YouTube execs like Shiva Rajaraman and Chris LaRosa have exited the company in the past few months as the company made plans for the paid music service.