Grammys Land Biggest Audience in 3 Years

Total viewership average of 26.05 million is up 4 percent from 2016

Sunday’s Grammy Awards landed 26.05 million total viewers, which is up 4 percent from the prior year. That sum represents the CBS special’s biggest overall audience since 2014.

Among key demographics, the awards broadcast was up 1 percent in adults 18-49 (a 7.8 from a 7.7), 3 percent in adults 18-34 (6.6 from 6.4) and flat in adults 25-54 (both years had a 9.0).

“Late Late Show” host James Corden took his first crack at hosting Music’s Biggest Night this year; LL Cool J had emceed the special each of the past five years.

Click here to read all of broadcast’s fast national ratings for primetime, including some less-than-reliable Grammys numbers. The earlier overnight ratings in Nielsen’s 56 metered-markets can be found here, and better reflect time zone adjustments than the other preliminary ones.

CBS’ digital SVOD service All Access set a new record for daily sign-ups yesterday, the so-called Tiffany Network stated in a media release, breaking the one held by the prior Grammy Awards.

Sunday’s 59th annual Grammy Awards were the most social awards show season-to-date, according to Nielsen.