The day after Christmas was a very silent night for broadcast television, with NBC, ABC and Spanish-language network Univision splitting a three-way tie for Thursday’s primetime win in the all-important adults 18-49 demographic, according to Nielsen.
Just one original program aired across the Big 4 networks, ABC’s “The Great American Baking Show,” and it settled for a tie with four encores for the night’s highest-rated show, managing the same 0.5 rating as rebroadcasts of NBC’s “Ellen’s Greatest Night of Giveaways” and “Dolly Parton’s Coat of Many Colors,” CBS’ “Young Sheldon,” and “Happy New Year, Charlie Brown,” which was also shown on ABC.
NBC, Fox, CBS and The CW aired only reruns throughout primetime.
NBC, ABC and Univision tied for first in ratings, each with a 0.5 rating/3 share in the advertiser-coveted 18-49 demographic, according to preliminary numbers. NBC was first in total viewers with 3.4 million, ABC was third with 2.8 million and Univision was fifth with 1.4 million.
For NBC, following “Ellen’s Greatest Night of Giveaways” reruns, the network aired an encore of 2015 TV movie “Dolly Parton’s Coat of Many Colors.”
For ABC, after a rebroadcast of “Happy New Year, Charlie Brown,” a new episode of “The Great American Baking Show: Holiday Edition” at 9 p.m. drew a 0.5/3 and 2.7 million viewers.
CBS was fourth in ratings with a 0.4/2 and second in viewers with 3.3 million.
Fox and Telemundo tied for fifth in ratings with a 1.2/4 and in viewers with 3 million.
Telemundo was sixth in ratings, both with a 0.3/2. Fox was fourth in total viewers with 1.6 million and Telemundo was sixth with 903,000.
The CW was seventh in ratings with a 0.1/1 and in viewers with 606,000.