“The Great Gatsby” got off to a fast start at the box office Thursday night, grossing $3.25 million from its late-night showings according to studio estimates.
Baz Luhrmann‘s sumptuous adaptation of F. Scott Fitzgerald’s iconic novel is expected to gross around $40 million this weekend, which is welcome news for Warner Bros., given the film's hefty price tag.
Warner Bros. is distributing the film, which it co-produced with long-time partner Village Roadshow.
The film, which is expected to be especially popular among women, has been gathering steam over the past few weeks thanks to an aggressive marketing campaign and buzz around the film’s stars and soundtrack (scored by Jay-Z).
It is still expected to finish second to Disney and Marvel's "Iron Man 3."
The 3D movie expands to 3,535 locations for the full weekend.