What Makes a Great Podcast? 7 Hosts and Producers Weigh In

“You can really tell when someone is ‘putting it on,’ trying to sound different to how they really are,” Wendy Zukerman, host of “Science Vs,” tells TheWrap

Everyone, it seems in 2019, has a favorite podcast.

More than 700 million people listen to podcasts on a monthly basis — or double the amount of people that listened only five years ago — according to venture capitalist Mary Meeker’s latest Internet Trends Report.

That growing demand has led to an influx of shows and a booming business: The podcast industry is expected to pull in $514 million in ad sales this year, according to a joint report from the Interactive Advertising Bureau and PwC. By 2021, the report anticipates ad sales to hit $1 billion.

With the industry flourishing — and a deep reserve of shows to listen to — TheWrap reached out to some of the top hosts and producers in the business for their take on what makes a good host and podcast.

1. When it comes to hosting a podcast, what key attributes come to mind? Looking back, any advice you’d give yourself before starting out?

Dan Rubenstein
Host, “Sports Wars,” a multi-episode breakdown of some of sports most…

Oops! This is for WrapPRO members only, please sign up or login to view.
Oops! This is a Members Only post! Become a member to access!

Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!

For Only $1/Day Members Access:

In-Depth Coverage
  • 5 exclusive members-only stories a week
  • Digital Video industry analysis and deep-dive features
  • Daily WrapPRO newsletter covering the latest digital video industry news
Exclusive Video
  • Access to full length Members-Only Video archive
  • Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
Vip Access
  • VIP seating for TheWrap's Screening Series with stars and filmmakers
  • Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
  • Access to exclusive invite-only events
  • DataBank showcasing key stats and streaming video trends in the OTT market
  • In-depth entertainment industry research and whitepapers


Just a kid from the streets of Orange County, writing about tech