From ‘Pirates’ to ‘Guardians of the Galaxy,’ Which Movie Trailer Won the Super Bowl?
How did “Logan,” “The Fate of the Furious,” “Baywatch” and “Pirates of the Caribbean: Dead Men Tell No Tales” measure up?
Beatrice Verhoeven | February 6, 2017 @ 3:29 PM
Last Updated: February 6, 2017 @ 3:41 PM
super bowl movie trailers
What movie is the Tom Brady of Super Bowl movie trailers? By two measures, the trailer for “Guardians of the Galaxy Vol. 2” got the best buzz during the big game. But by other indications, “Transformers: The Last Night” and “Pirates of the Caribbean: Dead Men Tell No Tales” were MVPs.
The films were just a few of the many that tried to build anticipation with new trailers during the biggest TV program of the year. Super Bowl LI also featured trailers for “Logan,” “Baywatch,” and “The Fate of the Furious.”
A Fandango survey provided exclusively to TheWrap said the “Guardians” trailer was the most popular among viewers. The ticketing company surveyed more than 1,000 moviegoers.
ComScore’s PreAct, a social media tracking service, also said “Guardians” got the most buzz. The trailer sparked 47,800 conversations on Twitter after airing during the pregame, according to the PreAct chart, which is based on Twitter volume stemming from the official hashtags from the trailer, as well as other keywords associated with the films.
“Pirates of the Caribbean: Dead Men Tell No Tales” started 24,200 conversations on Twitter after airing in the second quarter of the matchup between Brady’s New England Patriots and the Atlanta Falcons.
“Transformers: The Last Knight” was the third most popular trailer on social media, with 19,700 mentions. “The Fate of the Furious,” “Logan,” Baywatch,” “Ghost in the Shell” and “Life” followed.
But what did people search? A Google Trends comparison of “Guardians,” “Transformers,” “Logan,” “The Fate of the Furious” and “Baywatch” showed that “Transformers” scored the biggest spike in audience interest, followed by “Logan” and “Baywatch.” Their searches surged at different times, depending on when they debuted.
“The Fate of the Furious” was the third most popular, with “Guardians of the Galaxy” coming in fourth.
Google
On YouTube, “Pirates” ruled. The trailer for Johnny Depp’s “Pirates” was the most popular, scoring over 2 million views on YouTube (and counting) since its debut on Sunday.
Scarlett Johansson’s “Ghost in the Shell” followed, but that video clip was released three days before the Super Bowl. In total, the film has over 1.77 million views on the video platform. “Guardians” came in close behind, with 1.72 million views at the time of publication.
Every Super Bowl Movie Trailer Ranked, from 'Life' to 'Guardians'
10. "Logan"
A shorter and more somber take on the trailer we've already seen, this "Logan" teaser doesn't reveal much more about the movie. That's okay, though, because Logan and X-23 tearing up bad guys is enough.
9. "Baywatch"
Dwayne "The Rock" Johnson and Zac Efron make for a pretty good comedy duo in this "Baywatch" trailer. The reboot's much-goofier take on the '90s TV show seems like a good direction, and the trailer's gag about Efron's Speedo bodes well for laughs.
8. "A Cure for Wellness" "Take the Cure" In the second half of the big game, we got a second trailer for Gore Verbinski's "A Cure for Wellness." This tongue-in-cheek pharmaceutical ad approach gets creepier as it goes on, but it's nothing compared to the first trailer.
7. "Life"
The discovery of alien life is usually bad news in movies. We don't see much of what Jake Gyllenhaal is afraid of in the Super Bowl LI "Life" trailer, but it certainly looks dangerous. Watch the trailer here.
6. "Pirates of the Caribbean: Dead Men Tell No Tales"
Looks like all the pirates are coming out to fight Javier Bardem in the fifth "Pirates" movie. As usual, the special effects that give life to undead pirates and giant naval battles are looking pretty awesome, even if those barnacles on Orlando Bloom's face are gross.
5. "A Cure for Wellness"
The first trailer aired during the Super Bowl for "A Cure for Wellness" is full-on unsettling. Its spooky hospital filled of creepy medical professionals suggest things aren't going to go well for the patients, and the snippets of medical experiments are already giving off some uneasy feelings about seeing the movie.
4. "Transformers: The Last Knight"
Things are bad with Optimus Prime missing in action -- but worse when he comes back as a seeming bad guy. The trailer for Michael Bay's next robot action blowout was full of explosions, space, and robots wailing on each other for the big game. Not a ton of new information though.
3. "Ghost in the Shell"
A cyberpunk dystopia always looks awesome in trailers, and "Ghost in the Shell" gets even more props for peeling the skin of cyborg Scarlett Johansson's face. The whole trailer has a frightening foreboding to go with lots of scenes of Johansson beating people up.
2. "The Fate of the Furious
Dom's evil, Jason Statham is good, and a submarine gets into a car chase. But the best part of this extended "F8" trailer is listening to Tyrese Gibson's shriek as his car gets dragged under the ice.
1. "Guardians of the Galaxy Vol. 2"
The Guardians' Super Bowl LI showing was almost sensory overload, but in the best way possible. Gamora's giant gun is a personal favorite, but everything from space ship battles to a very rude Baby Groot looks like a ton of fun. And it looks great that the Guardians are expanding with the additions of Yondu and Nebula from the first movie.
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Super Bowl LI has been full of blockbuster movie trailers, and we’ve ranked every single one
10. "Logan"
A shorter and more somber take on the trailer we've already seen, this "Logan" teaser doesn't reveal much more about the movie. That's okay, though, because Logan and X-23 tearing up bad guys is enough.
