Paltrow and will.i.am will serve as mentors and advisors, along with tech entrepreneur Gary Vaynerchuk, to app developers selected to join the unscripted series focusing on the world of apps and the developers who create them.
Propagate is co-producing with Apple. Both the “Iron Man” actress and will.i.am, a Grammy winning musician, will executive produce, as well. Ben Silverman and Howard T. Owens of Propagate are also serving as executive producers.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” said Paltrow. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”
“As tech drives modern pop culture now more than ever, we are giving a platform for the next generation of culture makers to shine,” said will.i.am/” target=”_blank”>will.i.am. “We are searching for entrepreneurs with the vision to shape the future, solve real problems and inspire change within our daily lives.”
“Planet of the Apps” is currently holding a casting call. Online applications are being accepted until Aug. 26.