Gwyneth Paltrow‘s online lifestyle magazine Goop has named Lisa Gersh its new CEO.
Gersh was most recently chief executive officer of Martha Stewart Living Omnimedia, though that job lasted less than a year due to cost-cutting measures. She was previously a top exec at NBC Universal, where she was credited with helping acquire The Weather Channel.
The new CEO of the shopping blog also helped found Oxygen Media in the late 1990s. Gersh will replace Seb Bishop, who walked away from the top job earlier this year.
“Lisa is a visionary leader with unparalleled creativity and savvy,” Paltrow said in a statement. “She’s the perfect person to build on the momentum we have already created at Goop, and to diversify our opportunities to bring Goop’s positive energy directly to consumers in what they read, what they try, what they buy and how they live.”
“Gwyneth Paltrow and her team took an inspired idea and turned it into a multi-platform lifestyle brand with a large and devoted audience,” added Gersh. “It’s rare to work with such an inspired founder and a digitally native company, a brand that thinks digitally from an organic point-of-view and successfully fuses content and revenue-generating retail.
“Building on Goop’s unique success, we’ll continue to invest in the company, expand globally and launch new product lines and partnerships. The future of commerce is all tied to best-in-class, trusted, distinctive, curated content,” Gersh continued. “I also like businesses with multiple revenue streams; advertising, designer collaborations and direct to consumer retail all provide strong monetization opportunities for Goop.”