The emergence of Disney+ and the COVID-19 pandemic have spurred subscriber growth, new data from Hub Entertainment Research indicates
The number of TV viewers with multiple streaming subscriptions continues to grow, as the coronavirus pandemic accelerates the average American viewer’s shift towards streaming.
New research shared by Hub Entertainment Research drove that point home. The research firm found 50% of Americans surveyed last month paid for at least two of the “big 4” streaming services: Netflix, Disney+, Hulu and Amazon Prime Video. That’s up from about one-third of viewers who had two of the top services last year, Hub principal analyst Jon Giegengack told TheWrap.