A Christmas Competition: Inside Netflix-Hallmark Battle for Holiday Viewers

Both are trying to stuff your stocking with quality content

It’s still several nights before Christmas, but all through the TV channels and streaming services, holiday programming is already stirring.

Hallmark, the undisputed leader in original holiday TV movies since it launched its “Countdown to Christmas” block of programming in 2009, has increasingly faced stiff competition to remain No. 1 as more films pop up on channels like Lifetime (which has 30 new originals this year) and Freeform (offering one new movie this season, among its many rebroadcasts). And in the battle for holiday viewers, Netflix is now one of the most promising contenders to give Hallmark a run for its holiday-spending money.

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Jennifer Maas

Jennifer Maas

TV Reporter • jennifer.maas@thewrap.com • Twitter: @jmaasaronson