“Halloween” is a cult classic in the U.S., and the sequel now in theaters is already a huge hit. But how might it perform in countries that don’t celebrate Halloween?
For Universal and Blumhouse, the horror films and the franchises they have spawned through their partnership get well more than half of their box office gross from domestic audiences. But that’s OK. These aren’t blockbuster films designed to appeal across cultural boundaries. They are small, $3-5 million budget films that can appeal primarily to American horror buffs and get a strong return.
And that approach has paid off immensely. “Get Out,” Blumhouse’s biggest box office and critical success, was made on a budget of $4.5 million and made a stunning $176 million domestic from its pre-summer release spot. That accounted for 69 percent of the film’s global gross, with another $79.4 million coming from overseas.
But “Halloween” is a different beast. It’s not an original IP developed in-house by Blumhouse. It’s an installment of a franchise created 40 years ago and which has earned immense cult status. And as “Halloween” comes out in several major overseas territories this weekend, that recognition could help give the film solid footing outside of the U.S.
“Anytime you have a legacy IP that’s well-executed, it’s always going to have promise,” said Boxoffice’s Daniel Loria. “Familiarity outside the U.S. is going to come with the brand association.”
So far, results have been solid. In Mexico, the film posted one of the top five highest openings for a horror film in the country with $5 million. In the U.K., the film finished second to “A Star Is Born” but still opened to $3.4 million, higher than the $2.6 million opening for “Get Out.”
But the biggest opportunity for overseas success will come on, fittingly, Halloween, when the film opens in South Korea. The U.S. and Korea have had a shared passion for horror that predates the current boom period for the genre, and the country served as “Get Out”‘s top overseas market with $15.5 million grossed.
One place where the film won’t have an opening? China. Even if the film had a release date there, Michael Myers and Laurie Strode don’t have the cultural recognition with moviegoers there that they do in the rest of the world. That’s because, just like “Star Wars,” the series began at the end of the Cultural Revolution, when no foreign films were allowed to be screened.
That means there’s no nostalgia to capitalize on, not to mention that the horror boom has yet to really take root with Chinese moviegoers, thanks in large part to the country’s stringent censorship.
But that doesn’t mean Blumhouse is ignoring the Middle Kingdom. This past summer, studio founder Jason Blum announced that Blumhouse would partner with Chinese entertainment firm Tang Media Partners to develop low-budget, high-concept horror films tailored for Chinese audiences. With “Halloween” already the latest success for a studio that has earned recognition and trust in the eyes of American horror buffs, it’s a campaign that could help make Blumhouse a global name.
20 Unscary Horror Movies, Starting With Jennifer Aniston's 'Leprechaun' (Photos)
The Halloween season is the best time to binge-watch frightening and down right disturbing movies. But there are also some horror films that -- without meaning to -- might just make you laugh, or grimace, because they fail to scare. Here are 23 horror movies that probably won't make you scream.
'Maximum Overdrive' (1986)
A horror film turned dark comedy starring Emilio Estevez, "Maximum Overdrive" exemplifies why Stephen King has not directed a horror movie since 1986. Taking place in a small North Carolina town, the film explores the chaos that ensues when daily household machines, from lawn-mowers to big-rig trucks, seek to exact murderous revenge on the human race. Though the juxtaposition between King's horrific mind and his campy film direction may be the only shocking aspect to the flick, the effort one takes to enjoy "Maximum Overdrive" as a comedy rather than a horror film is well worth it in the end.
An evil leprechaun, played by Warwick Davis ("Willow," "Star Wars" movies), stops at nothing to find every last bit of his gold in this campy 1990s flick. Hand it to pre-"Friends" Jennifer Aniston for doing her best, considering a flat plot and even blander writing. From Davis' cartoonish monster mask to the film's ludicrous one-liners, "Leprechaun" has a better shot at cracking you up, rather than causing you to crack from fear.
Trimark Picutres
'Wolf' (1994)
What do you get when you combine a work demotion, a love triangle and werewolves? An overall spook-less experience, starring Jack Nicholson and Michelle Pfieffer, that takes itself too seriously to thrive as a horror film. Though "Wolf" displays impressive horror make-up, its subliminal dialogue about human nature encourages audiences to think rather than freak.
Columbia Pictures
'Anaconda' (1997)
When a team of documentarians and a snake-hunter in the Amazon forest encounter a giant, man-eating snake, things get a little twisted. Featuring an all-star roster that includes Owen Wilson, Jennifer Lopez and Ice Cube, the 1997 adventure horror picture relies too heavily on its absurd low-quality CGI villain to instill a sense of fear.
Columbia Pictures
'Urban Legend' (1998)
Starring Jared Leto and Alicia Witt, "Urban Legend" takes an amalgamation of age old superstitions and myths and presents it in an unoriginal slasher format. Pendleton University student Natalie Simon seeks to get to the bottom of a string of urban legend-inspired murders affecting her friends and loved ones, before she becomes the killer's next victim. Debuting nearly two years after "Scream," "Urban Legend" fails to bring anything original or particularly scary to liven up its lifeless and cliched plot.
TriStar Pictures
'Phantoms' (1998)
Starring Ben Affleck and Rose McGowan, this 1998 film adaption of a Dean Kootz novel recounts the tale of small-town Snowfield, Colorado, plagued by a subterranean entity. The visiting Lisa Pailey (McGowan) and local police (one of whom is Affleck) team up to combat the mysterious force. Though "Phantoms" makes for cheap thrills, with some unexpected jump scares, its convoluted storyline and shoddy special effects warrant more chuckles than scares.
Miramax Films
'Psycho' (1998)
Some say imitation is the best form of flattery, but this horror remake feels more like a low-quality copy-and-paste of the 1960 original. Vince Vaughn, starring as Norman Bates, struggles to display the unnerving delivery demonstrated by his predecessor Anthony Perkins.
Universal Pictures
'Book of Shadows: Blair Witch' (2000)
Shortly after the widespread popularity of "The Blair Witch Project," this followup film tracks a group of graduate students who visit the eerie town of Burkittsville, Maryland in the hopes of experiencing the Blair Witch for themselves. Falling in the shadows of its incomparable predecessor, "Book of Shadows" lacks originality but tries to compensate by predictably borrowing elements from the first film in the franchise.
Artisan Entertainment
'Thir13en Ghosts' (2001)
Following the death of his ghost hunter uncle, widower Aruther Kriticos (played by Tony Shalhoub) inherits his uncle's estate, a large glass house also inhabited by 12 captive ghosts. Whether it's the goofy dialogue or the silly-looking ghosts, "Thir13en Ghosts" provides a nonsensical experience that no amount of star power, smog or flashing lights can save.
Warner Bros. Pictures
'Secret Window' (2004)
A psychological thriller with a horror movie twist, David Koepp's "Secret Window" centers around recently divorced writer Mort Rainey (Johnny Depp) and his quest to define a perfect ending for his upcoming novel. When an unknown man by the name of John Shooter (John Turturro) accuses Rainey of plagiarism, Rainey begins to recall the violent reality of his actions. "Secret Window," more confusing than haunting, not only paints a bad picture for those suffering with mental illness, but also leaves the audience with an unmoving, unclear, albeit supernatural ending.
Columbia Pictures
'House of Wax' (2005)
Not even Paris Hilton could make "House of Wax" fabulous. In the 2005 flick, a group of college students on their way to the big game find themselves at the mercy of strangers and stranded miles away from the nearest city, where the main attraction is the abandoned Trudy's House of Wax. While exploring a small town's museum, the group discovers a disturbing truth behind the seemingly perfect wax figurines that forces them to find a way out. A lackluster and accidentally comedic remake of the 1953 original, "House of Wax" gives an OK addition to the slasher genre.
Warner Bros. Pictures
'Cursed' (2005)
A film fit for Halloween,"Cursed" stars Christina Ricci and Jessie Eisenberg and hails from prolific slasher film director Wes Craven. This movie promises a fun watch, though it's not scary because it's a hyper-aware horror parody. Victims of an initially unknown infection, siblings Ellie and Jimmy Meyers attain werewolf abilities while sleuthing to find the epidemic's origins. Enter supernatural STDs and werewolf cat fights for added funny thrills.
Miramax Films
'The Wicker Man' (2006)
Policeman Edward Malus, played by Nicholas Cage, finds himself in an eerie, dystopian island when the search for his ex-fiancée's daughter takes a wicked turn. The 2006 take on the 1973 film of the same name thrives with horror tropes like pentagrams, crows and disembodied laughs, but stumbles on itself with an utterly scattered, yet laughable ending that we won't spoil for you here.
Warner Bros. Pictures
'The Happening' (2008)
Mark Wahlberg and Zooey Deschanel attempt to escape vengeful forces of nature that are eradicating the human race with air-born toxins. The movie manages to comedically weaponize trees and plants in what has little chance at being the poignant -- and scary -- eco-thriller it aspires to be.
20th Century Fox
'Mirrors' (2008)
Alexandre Aja's "Mirrors" follows former NYPD officer Ben Carson (Kiefer Sutherland) turned abandoned department store night guard as he attempts to unravel the demonic background of his new workplace and protect his loved ones. While "Mirrors" presents an eerie narrative idea, it was panned for tripping on itself with an over-complicated plot, botchy dialogue and unnecessarily graphic imagery -- making an overall unsatisfactory spook.
20th Century Fox
'Paranormal Activity 2' (2010)
Simultaneously a sequel and a prequel, "Paranormal Activity 2" stars Brian Boland and Katie Featherson in yet another found footage horror movie. This time documenting a family's efforts to keep their baby boy safe from demonic forces, the second film in the franchise fails to move beyond its predecessor's shadow.
Paramount Pictures
'The Wolfman' (2010)
Emily Blunt, Benicio Del Toro and Anthony Hopkins star in a lousy, CGI-saturated remake of a 1941 horror classic. Following a Shakespearean actor's somber homecoming turned gruesomely violent, "The Wolfman" allows Del Toro to deliver nuanced performances as both the monster and victim of a supernatural family curse. However, not even the actor's skills could compensate for the movie's shoddy -- and now dated -- CGI job.
Universal Pictures
'Slender Man' (2018)
Starring Julia Goldani Telles and Joey King, this film, based on an urban legend, has the lowest Rotten Tomatoes score on our list. Though one can appreciate writer David Birke's effort to create a cohesive narrative featuring the lore around the supernatural, slender character, the film ultimately features unoriginal scare tactics and boring storytelling, despite its talented cast.
College students, played by the likes of Lucy Hale and Tyler Posey, find themselves in the hands of a blood-thirsty demon after playing a game of truth or dare in an abandoned church in Tijuana, Mexico. With a mostly predictable plot line and old fear gimmicks, the truth is this Blumhouse film didn't dare to move beyond the typical techniques of cheap horror films.
Universal Pictures
'The Nun' (2018)
Joining the latest flick in the "Conjuring" franchise, "American Horror Story" star Taissa Farmiga investigates a Romanian monastery gone unholy. Similar to the other films in the "Conjuring" universe, "The Nun" seems to build its slow narrative around its plethora of jump scares, bringing nothing new or unexpected to the table.
Warner Bros. Pictures
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Even Stephen King couldn’t make his lone directorial effort scream-worthy
The Halloween season is the best time to binge-watch frightening and down right disturbing movies. But there are also some horror films that -- without meaning to -- might just make you laugh, or grimace, because they fail to scare. Here are 23 horror movies that probably won't make you scream.
De Laurentiis Entertainment Group
