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Hasbro Pacts With Fox LOOK for International Distribution

Fox will represent Hasbro brands with game-show and unscripted potential

hasbroHasbro Studios has reached a distribution deal with Fox LOOK, Fox Networks Group's international unscripted arm, the companies announced Tuesday.

Under the deal, Fox LOOK will be responsible for the international distribution of unscripted TV content based on Hasbro brands such as "Monopoly," "Twister," and "Trivial Pursuit."  In addition, Fox LOOK will work with Hasbro Studios to identify potential original game and programming opportunities in the international market.

Hasbro Studios was founded in 2009. Hasbro is partnered with Discovery Communications on the children's network, The HUB, which is set to launch Oct. 10.

The Fox LOOK-Hasbro relationship will commence at MIPCOM, on Oct. 4.

"In line with our mission to be 'a distributor that sells like a producer,' we will be extremely proactive in working with Hasbro Studios on game and unscripted entertainment around the world," Fox LOOK president David Lyle said in a release.