WarnerMedia has finally set a price point for HBO Max, its upcoming streaming service.
The company’s ad-free OTT play will launch in May 2020 and cost $14.99 a month. The announcement was made Tuesday during the company’s Investor Day at Warner Bros. studios in Burbank, California.
The service will be free of charge to AT&T customers who already subscribe to HBO either through a pay-TV subscription or digital via HBO Now. An ad-supported version of HBO Max will launch in 2021, WarnerMedia CEO John Stankey said on Tuesday.
The price is the same regular subscription to HBO, but will be among the most expensive service when compared to Netflix, Hulu and new entrants like Apple TV+ and Disney+. WarnerMedia is entering the crowded streaming field some six months after Apple and Disney, who both roll out their streaming services over the next two weeks. NBCUniversal is also launching Peacock around the same time as HBO Max.
HBO Max will feature programming centered around HBO, Warner Bros, New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes. These include rights to classic sitcoms like “Friends,” “The Fresh Prince of Bel-Air” — which had previously not been available on any streaming service — as well as Freeform’s “Pretty Little Liars.”
You can find out everything the service will have when it debuts here.