HBO Max App Had 87,000 Mobile Downloads on First Day

That doesn’t include subscribers upgrading from HBO Now

HBO Max, WarnerMedia’s new linchpin streaming service, was downloaded on mobile devices 87,000 times on its first day, according to data shared by Sensor Tower on Thursday. That figure falls well short of the 300,000 first-day downloads for Quibi, Jeffrey Katzenberg and Meg Whitman’s highly scrutinized new streaming service that launched in early April.

Sensor Tower’s data tracked HBO Max’s downloads across both Apple’s App Store and the Google Play app store on Wednesday, its launch day. It’s worth pointing out this does not include downloads from TV streaming devices like Apple TV, where HBO Max will likely see the bulk of its installs. It’s also worth mentioning Sensor Tower’s data did not track active HBO Now subscribers upgrading to HBO Max for no additional charge — another factor that could’ve dented HBO Max’s initial downloads.

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Sean Burch

Tech reporter • • @SeanB44