Is WarnerMedia’s Dual Theater-HBO Max Film Strategy Really Working?

After what one analyst described as a “disappointing” first quarter, the next three months will be telling

The jury is still out on if WarnerMedia’s bold plan to give HBO Max access to Warner Bros.’ 2021 films leading to any kind of dramatic increase in subscriptions.

Over the past two quarters, HBO Max has grown by a clip that seems modest but fairly stable. On Thursday, AT&T reported that HBO Max and HBO collectively have 44.2 million subscribers. That’s up slightly from the 41 million AT&T had at the end of 2020.

Become a member to read more.
Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44