HBO Max Orders Floral Arrangement Competition ‘Full Bloom’

Show will “transport viewers into the intricate and fantastically colorful word of competitive floristry”

Full Bloom
Photos courtesy of Maurice Harris, Marta Sasinowska and Mark Waugh

Roses are red, violets are blue, sugar is sweet, and we’re finally getting a flower arrangement competition on a premium streaming service. HBO Max has ordered “Full Bloom,” an eight-episode, hour-long competition series featuring 10 of America’s budding florists vying to be crowned America’s best.

That pun was all theirs. As is this fuller logline:

With incredible artistic creations and floristry face-offs, “Full Bloom” will allow audiences to escape into a surreal world as contestants will design and execute some of the most wondrous, Wonka-esq floral creations ever seen. Each episode features themed challenges centered around a unique stem of the floristry world including fashion, art, events and weddings. Contestant’s designs and creations will be mentored and judged by legendary floristry artists Maurice Harris, Elizabeth Cronin with celebrity florist Simon Lycett serving as host.

All jokes aside, we actually think this sounds pretty damn cool. Especially this part from the press release: “HBO Max along with the cast and crew of ‘Full Bloom’ are committed to using all the fantastic creations from this series to brighten someone’s day. At the end of each episode, unsuspecting people will be surprised with a floral extravaganza that we hope inspires everyone to always find time to stop and smell the roses.”

If you thought the puns stopped there though:

“‘Full Bloom’ will transport viewers into the intricate and fantastically colorful word of competitive floristry,” Jennifer O’Connell, executive vice president of original content at HBO Max, said Friday in a statement. “HBO Max is the trellis for this series to bloom and shine the light on this incredibly beautiful art form.”

“We are thrilled to be working with HBO Max and some of the best floristry artists in the world in this celebration of creativity, color and competition” added Chris Culvenor, CO-CEO of Eureka productions. “It’s a series that lets imagination blossom.”

“Full Bloom” is created and produced by Eureka Productions with Chris Culvenor, Paul Franklin and Wes Dening serving as executive producers.

HBO Max is set to launch in Spring 2020 and is expected to cost subscribers $15-$17 per month. Earlier on Friday, Reuters reported that parent company AT&T plans to make the service a free add-on for its 10 million customers who already subscribe to HBO.