HBO Strikes Exclusive Deal With Apple for Standalone Streaming Service

Product will be available early next month

Last Updated: March 9, 2015 @ 10:58 AM

Apple has struck an exclusive deal to carry HBO’s standalone streaming service HBO Now, the company said Monday.

“We are thrilled to be here this morning to announce our standalone streaming service HBO Now, and Apple is our exclusive partner,” HBO chairman and CEO Richard Plepler said.

Plepler added that the new product will be available in early April at a monthly price of $14.99.

The new service, which will launch in time for the upcoming fifth season of HBO’s dragons-and-swords hit “Game of Thrones,” will offer more than 2,000 titles online.

“HBO NOW is the next phase of innovation at HBO,” Plepler said. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

The premium cable channel will continue discussions to bring the new service to its distributors and digital partners. For the time being, HBO Now will be available on iOS devices and on PCs.

Users who subscribe in April will receive a 30-day free introductory trial period.

During Monday’s presentation, it was also announced that the price of Apple TV has been lowered from $99 to $69.

Watch a promotional video for the new service.

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