How Podcast Platform Himalaya Media Is Courting Creators (Hint: A $100 Million Checkbook)

5 Questions: ”We often consider podcasters’ growth and revenue as a higher priority than competing platforms’ because that drives long-term growth for us,“ CEO Yu Wang says

Himalaya Media is the latest company to throw its hat in the podcasting arena, backed by $100 million in new funding. The San Francisco-based company, which has courted content partners like The Daily Beast, Paste Magazine, Studio71 and the Dallas Mavericks, is using its resources to launch a podcast platform and produce original content with a creator-driven approach.

“Too many podcast companies and platforms today make selfish decisions that drive greater revenues and growth … for them, but hurt overall audience growth and revenue opportunities for creators,” Peter Vincer, Himalaya VP of global partnerships and marketing, said. “Every single decision we have made, and will continue to make, is guided by the same question: ‘Is this best for our creators and partners?'”

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