Hit TV Shows Have Most-Skipped Ads

Emmy winners showed higher levels of ad-skipping than the averages for their respective genres, TiVo reported.

Last Updated: September 28, 2009 @ 9:57 AM

The most popular television programs had the least-watched commercials, TiVo reported last week. The company said that nearly all of the television shows that won 2009 Emmys showed higher levels of ad-skipping than the averages for their respective genres.

The sole exception was "30 Rock," 64 percent of whose audience skipped the commercials, as opposed to 66 percent for all sitcoms generally.

Read more at the New York Times.