“Most content businesses have a model built around overpaying for who’s hot, rather than finding the right talent for the job,” DeJulio tells TheWrap
Hollywood is running on an outdated content model, according to James DeJulio, the co-founder and, as of Wednesday morning, CEO of the independent crowdsourced digital-video network Tongal.
The former Paramount executive argues that in both Hollywood and on Madison Avenue, talent is shut out of the system because of dated barriers to entry like geography, network and resume — something the 10-year-old Tongal wants to fix.
“Everyone is looking at an infinite pipeline with no real way to sustainably fill it outside of operating under the same, outdated work paradigm,” DeJulio told TheWrap. “So, what you’ve got is an arms race — how many Ryan Murphy’s can you pay $300 million? That, in my opinion, is going to end badly for most unless they can evolve their content creation model.”
Tongal aims to bypass that system by hooking up studios, networks and other brands with creators from all around the world. It works like this: Say Twentieth Century Fox decides it wants to create a short film to celebrate the 40th anniversary of…
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