Dozens of ranking executives, agents, writers, directors and talent gathered for a secret two-day conference in October to formulate a plan for Hollywood’s gender equality crisis.
The event, hosted by Women in Film’s Los Angeles chapter and the Sundance Institute, drew Lionsgate co-president Erik Feig, showrunner Jenji Kohan, Marvel EVP Victoria Alonso, actress Maria Bello, HBO Films President Len Amato, CAA’s Chris Andrews, Warner Bros. President of Worldwide Marketing and Distribution Sue Kroll and producer Paula Wagner among others.
The result, which was revealed Tuesday, was a four-part plan to help balance the scales for women in Hollywood. Measures include: an “unconscious bias” educator to work with companies on developing content that represents everyone, a “gender parity stamp” that scores and approves content as balanced, a mentoring program for entry-to-mid-level females in the industry and an ambassador program to continue dialogues within studios and networks.
The summit’s agenda was to “drill into the systemic causes of gender bias in the industry and craft solutions,” a spokesperson said in a statement. The conference, dubbed “The Systemic Change Project: Moving the Needle for Women In Hollywood,” was led by Carolyn Buck Luce and Rob Evans of Imaginal Labs.
Luce and Evans have counseled companies like Google and Goldman Sachs on the advancement of women in the workplace.
Public attention on gender inequality in Hollywood has elevated the issue to a level of crisis within the industry, even as inequality persists. In 2013 and 2014 only 1.9 percent of the directors of the 100 top-grossing films were women, one of many depressing statistics that illustrate the issue.
“With perspective from opening Sundance’s records for four years of landmark research that examines the barriers facing women in film, the time is right to gather industry leadership and start to address these obstacles,” Sundance Institute Executive Director Keri Putnam said.
“We are at an economic, social and cultural tipping point and sustainable change is within reach. The time to act is now. Hollywood is surprisingly late in coming to this party and this is the time for conversion,” WIF president Cathy Schulman continued
The plan is listed as follows:
Advocate ‘Unconscious Bias’ training across the industry. Leaders in other businesses have determined that unconscious bias creates blind spots and leads to missed market opportunities, and also hinders access to valuable consumer segments limiting profits. Creating more content for women and people of color is not only about equality; it also makes good business sense. An expert Unconscious Bias educator will be selected to work with executives and creatives across the industry.
Develop and launch a Gender Parity Stamp to recognize films and television shows — as well as production companies, networks and studios — that show measurable progress to achieving gender equity. Mirrored on the successful work by LGBT advocates and the PGA’s producer mark, this recognition for positive progress will be a visible identifier for companies that have prioritized equal gender hiring practice and have financed or supported business opportunities for women in front of and behind the camera.
Sponsor/Protégé Program. This high-level pilot program will identify talented early-to-mid career female film and TV directors for a year-long training and fellowship program, and pair them with advocates across the industry who will actively help them move to the next level. While many individual companies have training programs, this unique program will enable the protégé to work across different networks, studios and agencies. With the support and participation of executives across the industry, this program will highlight women selected by a panel of leaders and assure they have the tools, relationships, and exposure to launch and sustain their careers.
Ambassadors from the industry leaders at the meeting will spread the word about the solutions to studios, networks and agencies. Crucially, the participants have committed to staying involved in the project and will enlist an ever-growing group of advocates to work inside their organizations on articulating the business case for making changes in culture and practices to hire more women and people of color.
Read the full list of attendees:
Adriana Alberghetti
Agent and partner, WMEStephanie Allain
Producer of HUSTLE & FLOW, BEYOND THE LIGHTS and former Senior Vice President of Production, Columbia PicturesVictoria Alonso
Executive Vice President of Physical Production, Marvel StudiosLen Amato
President, HBO FilmsDarla Anderson
Producer of TOY STORY 3, CARS, MONSTERS INC., A BUG’S LIFE and Board of Directors, PGAChris Andrews
Agent, CAARowena Arguelles
Agent, CAABonnie Arnold
Co-President, Dreamworks AnimationGlen Basner
CEO of FilmNationMaria Bello
Actor, activist, author and producerAndrea Berloff
Screenwriter of WORLD TRADE CENTER, STRAIGHT OUTTA COMPTON and Board of Directors, WGACindy Chupack
Writer/Executive Producer of SEX AND THE CITY, Writer/Co-Executive Producer of MODERN FAMILY and EVERYBODY LOVES RAYMONDMaha Dahkil
Agent, CAAMike De Luca
Producer of SOCIAL NETWORK, FIFTY SHADES OF GREY, and former executive at Sony, New Line and DreamworksZanne Devine
Executive Vice President of Film and Television, MiramaxCassian Elwes
Producer / Executive Producer of THE BUTLER, DALLAS BUYERS CLUB, BLUE VALENTINE and former agent and Head of William Morris IndependentErik Feig
Co-President, LionsgateSid Ganis
Former executive at Sony Pictures, Lucasfilm, Warner Bros. and Paramount and former President of the Academy of Motion Pictures Arts and SciencesLiz Gateley
Executive Vice President, Head of Programming, Lifetime TelevisionMicah Green
Agent and Co-Head of Film Finance, CAACatherine Hardwicke
Director of TWILIGHT, THIRTEEN, LORDS OF DOGTOWN, MISS YOU ALREADYNina Jacobson
Producer of THE HUNGER GAMES and DIARY OF A WIMPY KID series, former President, Walt Disney Motion Picture GroupCharles King
Founder of MACRO, and former agent and partner, WMEJenji Kohan
Creator of WEEDS, ORANGE IS THE NEW BLACKSue Kroll
President of Worldwide Marketing and Distribution, Warner Bros. PicturesFranklin Leonard
Founder of The Black List, former executive at Universal and at the production companies of Will Smith, Sydney Pollack and Anthony Minghella, Leonardo DiCaprio, and John GoldwynLinda Lichter
Founding law partner of Lichter, Grossman, Nichols, Adler & Feldman, Inc.Alix Madigan
Head of Creative Affairs, Broad Green PicturesZola Mashariki
Executive Vice President, Head of Original Programming at BET Networks, former Senior Vice President, Fox SearchlightGlen Mazzara
Creator and showrunner of DAMIEN, Executive Producer of THE WALKING DEAD and THE SHIELD and co-chair of the WGA’s Diversity Advisory GroupHannah Minghella
President, Tristar Pictures and former President, Columbia PicturesBruna Papandrea
Co-founder of Pacific Standard, producer of GONE GIRL, WILD, HOT PURSUITKimberly Peirce
Director and writer of BOYS DON’T CRY, CARRIE, STOP-LOSS, Western Council and National Board Member, DGALydia Dean Pilcher
Producer of THE DARJEELING LIMITED, VANITY FAIR, CUTIE AND THE BOXER and Vice President, PGAGigi Pritzker
CEO of OddLot Entertainment and Board Trustee, Sundance InstituteKeri Putnam
Executive Director, Sundance InstituteHoward Rodman
President, WGARena Ronson
Agent, partner and Head of the Independent Film Group, UTAMichelle Satter
Founding Director, Sundance Institute Feature Film ProgramCathy Schulman
Head of Production, STX Entertainment, President, Women In Film Los Angeles and Board Member, Film IndependentStacy Smith
Director of Media, Diversity & Social Change Initiative, USC and author of Women In Film/Sundance Institute researchMimi Steinbauer
President and CEO, Radiant Films InternationalRobin Swicord
Screenwriter of LITTLE WOMEN, THE CURIOUS CASE OF BENJAMIN BUTTON, JANE AUSTEN BOOK
CLUB, MEMOIRS OF A GEISHA, Governor for the Writers Branch of the Academy and Chair of the Nicholl FellowshipPaula Wagner
Co-founder, Cruise/Wagner Productions, Producer of the MISSION IMPOSSIBLE trilogy, WAR OF THE WORLDS, THE LAST SAMURAI, former CEO, United Artists and Board Member, PGA