“I had too many really good projects die because I was forced to hire who was hot, not who was right for it,” former Paramount exec James DeJulio says
James DeJulio, the co-founder & CEO of Tongal, a global community of creators that develops video content for networks, studios and brands, has learned a lot about Hollywood over the years. Prior to launching Tongal, James was an executive at How2TV, Paramount, and Half Shell Entertainment.
In this episode of “All Things Video,” James and I explored the changing entertainment landscape. James argued that the traditional Hollywood model is outdated, which has led to fewer films being produced, a greater reliance on sequels built around major franchises, and a risk aversion that prohibits creativity and experimentation.
As James pointed out, “You don’t get fired for casting Tom Cruise.” That said, just because someone is a big star doesn’t necessarily mean he or she is right for a particular role. In fact, this idea is what prompted James to leave Paramount: “I had too many really good projects die because I was forced to hire who was hot, not who was right for it.”
Not only is James zealous about giving up-and-coming talent a shot; he also believes that Hollywood’s…
For Only $1/Day Members Access:
- 5 exclusive members-only stories a week
- Digital Video industry analysis and deep-dive features
- Daily WrapPRO newsletter covering the latest digital video industry news
- Access to full length Members-Only Video archive
- Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
- VIP seating for TheWrap's Screening Series with stars and filmmakers
- Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
- Access to exclusive invite-only events
- DataBank showcasing key stats and streaming video trends in the OTT market
- In-depth entertainment industry research and whitepapers