Honey Maid will present The Paley Center for Media’s Annual Benefit Gala in Los Angeles on Wednesday, TheWrap has learned.
This year’s benefit will focus on television’s depiction of the LGBT equality struggle throughout several decades — a fitting cause for Honey Maid, given a March ad campaign from the company entitled “This Is Wholesome” featured a same-sex couple in a narrative about modern American families.
“After taking a deep look at the world around us and our fans’ desire for honest, transparent content, we knew it was important to showcase the stories of real, diverse American families, including LGBT,” said Gary Osifchin, marketing exec at Honey Maid parent company Mondelez International.
“Honey Maid believes that no matter how things change, what makes us wholesome endures, and we’re so thrilled to be part of this important conversation with The Paley Center for Media,” Osifchin added.
In addition to sponsorship, the brand will also display its “Love Sculpture” — an installation commissioned using printouts of critical tweets aimed at the “This Is Wholesome” campaign.
Shows to be featured in the Paley LGBT collection will include “All In The Family,” “The Real World,” “Will & Grace,” and “Glee.”
Held at the Skirball Cultural Center, the event will be co-chaired by Ellen DeGeneres and wife, Portia de Rossi. “American Horror Story” creator Ryan Murphy, Jesse Tyler Ferguson, Eric Stonestreet, Norman Lear and NBA player Jason Collins are also expected to attend.
See Honey Maid’s commercial below: