How Activision and YouTube Attracted Record Viewers to the First Virtual Call of Duty League Championship

“Bringing the league to YouTube and seeing its positive momentum in viewership and subscribers throughout the season has been a massive win,” YouTube global head of gaming Ryan Wyatt says

Less than a year after shutting down a worldwide esports league to create another from scratch, “Call of Duty” owner Activision Blizzard’s new broadcasting partnership with YouTube is paying off.

An exclusive deal with YouTube Gaming inked in January boosted the League’s profile at a crucial time — coronavirus forced the Activision to cancel all in-person home matches and switch the typical in-season esports matches to a virtual format in March.

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Samson Amore

Reporter • samson.amore@thewrap.com • Twitter: @Samsonamore