How Bad Was Disney’s Box Office Before Bob Iger Turned It Around?

It’s easy to forget Disney wasn’t always the pop culture leviathan it became under outgoing CEO

Disney is now so known for market dominance and popular culture ubiquity that it’s easy to forget how bad Disney’s box office fortunes were when outgoing CEO Bob Iger took charge in 2005.

In the final years of Michael Eisner’s tenure atop Disney in the early 2000s, the studio had its box office hits. Pixar, still rising to power as the top animation studio in the world, was pumping out hits like “Finding Nemo” and “The Incredibles.” And Walt Disney Pictures made live-action hits like “Pirates of the Caribbean” — despite Eisner’s initial resistance to make that film. Touchstone Pictures was also producing more mature films that found widespread success like M. Night Shyamalan’s “Signs.”

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Jeremy Fuster

Box Office Reporter • • Twitter: @jeremyfuster