How BroadwayHD Overcame Nervous Theater Producers to Stream Hit Stage Shows

5 Questions: “There was a fear of cannibalizing the ticket sales on the live production,” BroadwayHD co-founders Bonnie Comley recalls

Broadway isn’t just for the theater anymore. For the past several years Bonnie Comley, a three-time Tony winner, and Stewart Lane, a six-time winner, have taken stage shows into the homes of thousands of fans across the U.S. via their BroadwayHD streaming service.

Launched in 2015, the service carries over 250 full-length, live-to-tape stage productions, including full works of Shakespeare, performances from Cirque du Soleil and a growing library of popular Broadway musicals such as Hugh Jackman’s 1999 revival of “Oklahoma!” the 2010 25th anniversary staging of “Les Misérables,” Imelda Stuanton’s acclaimed 2015 London revival of “Gypsy” and the Tony-nominated 2017 Broadway revival of “Falsettos.”

The offerings even include a taping of the recent Tony-winning Broadway revival of “The King and I” — which is still on a nationwide tour throughout the U.S.

The streamer, which charges $8.99 per month, declined to disclose the number of subscribers. But Comley and Lane have bet that BroadwayHD’s niche focus on theater-specific content will allow them to succeed in a market that continues to swell with new streaming platforms.

We sat down with Lane and…

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