How Cinedigm Turned to Bob Ross to Compete Against the Streaming Giants

“The big boys? Let them kill each other and dramatically ratchet up the programming costs,” CEO Chris McGurk says

It wasn’t just Disney and Netflix that benefited from streaming’s supercharged rise amid a year that saw most people confined to their homes far more than they would like.

Cinedigm, once known for its home entertainment and movie projector business, is now one of the biggest streaming players that you’ve never heard of — unless you happen to be a massive fan of the late art instructor Bob Ross.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays