“We’re not just running after something because it feels hot or competitive,” Treehouse Head of Development Juliet Berman says
As the big Hollywood studios evolve, consolidate and get bigger, the road to success for indie production houses like Treehouse Pictures is to somehow artfully fill in the space between the big-budget blockbusters, super hero flicks and IP-driven franchises.
This year has seen several indie films underperform at the box office, including STX Entertainment’s “The Best of Enemies,” Amazon’s glitzy Sundance purchase, “Late Night,” and Annapurna’s “Booksmart.” But despite the otherwise disappointing year for indie films, there remains the belief that there’s room for more.
Treehouse Pictures President and founder Justin Nappi (pictured above), and head of development Juliet Berman talked to TheWrap about the challenges of operating in today’s market and how indie production studios can stand apart.
Where does Treehouse fit in today’s Hollywood, and what are your thoughts on the indies, such as “Booksmart,” this year?
Berman: More studios are making these big blockbuster movies, but we’ve always operated under the belief that audiences are still hungry for that kind of content that we don’t…
For Only $1/Day Members Access:
- 5 exclusive members-only stories a week
- Digital Video industry analysis and deep-dive features
- Daily WrapPRO newsletter covering the latest digital video industry news
- Access to full length Members-Only Video archive
- Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
- VIP seating for TheWrap's Screening Series with stars and filmmakers
- Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
- Access to exclusive invite-only events
- DataBank showcasing key stats and streaming video trends in the OTT market
- In-depth entertainment industry research and whitepapers