How Kabillion Competes in Crowded Kids Entertainment Market

“It comes down to programming and how we try to break ourselves apart from Cartoon Network, Nick, and Disney,” says Kabillion President David Di Lorenzo

Facing an increasingly crowded kids entertainment market, cable network and OTT service Kabillion packs its content library with a mix of retro titles that both kids and their parents can enjoy.

From 90s cartoon “Bobby’s World” to newer episodes of “Pokemon” and “Transformers,” Kabillion’s lineup aims to entertain both parents and their kids, creating a friendly environment that both families and advertisers can enjoy. It’s this family-oriented approach that helps the company compete against the likes of YouTube, says Kabillion president David Di Lorenzo.

Di Lorenzo talked with TheWrap about this strategy and how the company is widening its focus to distribute content via smartphones. He also touches on declining cable subscriptions and what it means for the company’s future.

How does Kabillion plan to compete in a space where digital competitors are increasing kids programming?

Our position in regards to how we compete in the space is you have the subscription based services, Netflix and Hulu, which have a pretty big kids presence, as well as the Disney+ service coming on board. And then you got WarnerMedia, which will be a big presence assuming they are bundling in Cartoon Network. And YouTube is definitely a juggernaut.…

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