How Kabillion Competes in Crowded Kids Entertainment Market

”It comes down to programming and how we try to break ourselves apart from Cartoon Network, Nick, and Disney,“ says Kabillion President David Di Lorenzo

Facing an increasingly crowded kids entertainment market, cable network and OTT service Kabillion packs its content library with a mix of retro titles that both kids and their parents can enjoy.

From 90s cartoon “Bobby’s World” to newer episodes of “Pokemon” and “Transformers,” Kabillion’s lineup aims to entertain both parents and their kids, creating a friendly environment that both families and advertisers can enjoy. It’s this family-oriented approach that helps the company compete against the likes of YouTube, says Kabillion president David Di Lorenzo.

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