How Mobile Gaming Publisher Scopely Turns Aging Content into a Gold Mine

”Free-to-play is the dominant way that consumers want to play mobile games,“ Chief Revenue Officer Tim O’Brien tells TheWrap

The developers at mobile video game publisher Scopely know that content is king.

By licensing big-box franchises like “The Walking Dead,” “Star Trek,” and “Scrabble,” and adapting them into free-to-play mobile games, the company has created a cash cow.

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Samson Amore

Reporter • • Twitter: @Samsonamore