How Movie Theaters Will Need to Adapt When the Lights Come Back On

”I think we’ll be able to make deals with our studio partners to attract people back with attractive pricing,“ Cinemark Theaters’ CEO Mark Zoradi says

As Cinemark and AMC prepare to reopen theaters in July, questions remain about what the moviegoing experience will look like in the immediate wake of the coronavirus pandemic shutdowns.

There are concerns throughout Hollywood, and across other industries (particularly live events), about whether moviegoers would be willing to take the potential risk of heading back to the cinema to sit in a dark theater full of strangers.

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams