How Nickelodeon Plans to Stock Up on ‘SpongeBob SquarePants’

“We’re going to have this great flywheel of content going back and forth,” Nick president Brian Robbins tells TheWrap

Disney+ has Marvel and Star Wars. HBO Max has DC Comics and a whole bunch of Warner Bros. film premieres. To crash the streaming party, Paramount+ is bringing … “SpongeBob SquarePants”?

Paramount+, ViacomCBS’ beefed-up version of CBS All Access, debuted March 4 with not one but two projects based on the popular Nickelodeon cartoon: “The SpongeBob Movie: Sponge on the Run,” the brand’s second feature adaptation; and “Kamp Koral,” the first spinoff TV series that follows SpongeBob and his friends during their summer camp days. 

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays