Inside Peacock’s Big Push for Sports Talk TV – and Live Content

“Timely content has always been the genesis of Peacock,” says Peacock executive vice president Rick Cordella

It’s hard for a streaming service to separate itself from the increasingly-crowded pack. Peacock, the latest of the five newcomers to launch since November, is trying to corner to market on sports talk TV shows as one way to stand out.

On Monday, Peacock will launch the NBC Sports channel as part of its focus on providing something most other streaming services shy away from: Live content. At its outset, it will feature 12 hours of live, daytime sports talk led by the likes of Mike Florio, Dan Patrick and Rich Eisen. On Wednesday, Peacock announced that Michael Smith will co-host “Brother From Another” with NBC Sports Boston writer Michael Holley, giving Peacock its first in-house production. Patrick, Florio and Eisen’s shows are all simulcast on SiriusXM.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays