How ‘Pick Up and Play’ Games Pay Off for Game Developer Zynga

Zynga’s Social Slots game, a mobile adaptation of casino slots with chat features, was the highest-earning game in the quarter

Mobile game developer and publisher Zynga’s record high third-quarter earnings show that its expensive bets on buying Asian-based mobile developers are paying off.

Zynga last quarter acquired developers Peak Games and Rollic, which make games that are easy to pick up and play. By operating both studios as subsidiaries, Zynga capitalizes on the hyper-casual market, which is one the fastest-growing segments within mobile gaming and continues to pick up millions of players per month.

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Samson Amore

Samson Amore

Gaming and technology reporter • samson.amore@thewrap.com • Twitter: @Samsonamore